Friday, October 3, 2014
River Speaks Bottle Bill Truth
After being bombarded for the past few weeks by deliberately misleading television ads urging me to vote No on Question 2, I began to wonder if, perhaps, I'd missed some sea change in the world of recycling. The folks paying big bucks for the ads really want me to believe that having a redemption value on aluminum and plastic bottles is as outdated as the horse and buggy. They tell me that 90% of the people in Massachusetts have curbside recycling, even though they know full well that figure is inaccurate. They say politicians will get any unclaimed deposits and they know that isn't true as well. They use images showing one gallon dairy containers when they know an expanded Bottle Bill will not have any effect on dairy products.
So, this morning I decided to visit the river and see what it had to say about all this.
I launched my boat into the Nashua River in Lancaster and paddled upstream to where the Nashua's north and south branches meet. Along the way I picked up all of the litter found floating and stuck behind branches and rocks. The photo (above) shows the total trash recovered in that short stretch of river.
Next, I separated out the containers that would be covered by an expanded Bottle Bill...
In addition to the containers were 60 pieces of miscellaneous rubbish such as nip bottles, Styrofoam cups, and a Mylar balloon. Total pieces of litter were 161.
The fact that an advertisement firm would produce an ad campaign filled with deliberate untruths doesn't surprise me one bit. What does surprise and disappoint me is that companies such as Stop & Shop and Roche Bros. would allow their good names to be associated with such.