Friday, April 4, 2008

The Face that Launched a Thousand Trash Paddlers?

I wonder just how many people this old public service announcement reached. I don't think anything since has come close. Check it out:



www.aef.com/exhibits/social_responsibility/ad_council/2278



I know that the actor was not a real Native American. However, in my estimation, he adequately portrayed their sense of quiet dignity.



The power of this public service announcement helped to bring about the concept of reducing roadside litter by placing a deposit on plastic bottles and aluminum cans. I find it hard to believe that the deposit remains at 5 cents so many years later. It should have increased over time. Of course, water and juice bottles should also have a deposit. I wonder how long those industries can keep preventing it.

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