Wednesday, March 16, 2011

An Old Brand Name Flickers in the Night

Early morning commuters on the Mass Pike in Framingham must have wondered, recently, why this brand name from the past was once again radiant.  The sign has been dark since, possibly, the late 1970's when the Breyers brand name rendered it obsolete.    Now, the facility where ice cream has been made since 1964 is preparing to make its last batch, and the old sign has, mysteriously, come back to life. 
Somehow, it seems a fitting way to acknowledge the plant's history and the role its played in the lives of the folks who worked there.
In only a few weeks, many of the 200 employees will be seeing this view for the last time as they exit down Sealtest Drive...


Chris Sobieniak said...

Don't suppose anyone saved that sign once their finished with it.

Al said...

Chris, I don't know if it's still there or not. Probably just a matter of time before the site is re-developed. The sign can be seen from the Mass Pike.